Before
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Founded in 2010, this real estate photography company works with property owners, agencies, brokers, and realtors. It is responsible for capturing & editing property photos and delivering visuals that can drive buyer engagement and sales online.
In 2011, as our client's real estate photography business started picking up, they recognized the need to increase focus on business expansion and client acquisition. Meanwhile, to manage the photo editing load, they contacted PicsMatic, requesting a dedicated team that could deliver professionally edited images within short time windows. They also asked for particular photo editing services, namely:
As we took on this project, our team faced several challenges before they could deliver the promised results within tight timelines.
Managing intense workloads- an average of 1,000-1,500 images per day - and adapting to sudden influxes of images during peak seasons within strict 12-hour turnarounds for each incoming batch
Adopting the client's photo editing style guide and consistently applying those preferences across all images
Achieving natural HDR enhancements without over-processing
Accurately interpreting and converting hand-drawn sketches into precise 2D and 3D floor plans while preserving proper scale and proportions
Creating convincing virtually staged images while maintaining a high level of realism
Incorporating subjective client feedback into the editing process while ensuring timely delivery
Creating complex 3D visualizations that require architectural modeling and 3D rendering expertise
While artificial intelligence has pushed automated photo editing to new heights with several upgraded AI photo editing tools now within reach, their outputs often do not reflect the polished, professional quality seen in advertisements. At PicsMatic, we bridge the gap between the promise and reality of AI photo editing through professional photo editors with extensive hands-on experience in AI photo editing tools. We direct and supervise AI tools, ensuring the expected quality and accuracy in the deliverables while meeting the expected deadlines.
Retouching over 30,000 property images monthly since 2011
Maintaining an impressive 99.8% accuracy rate
Scaled the dedicated property photo retouching team by 2X
Nearly 45% cost reduction on image editing costs for the client
Consistently met every deadline without exception
98% client satisfaction rate, based on regular feedback and quality assessments
