Before
AfterBeforeAfter
Our client has a luxury fashion eCommerce store which started off as a footwear and leather goods brand in 2001. The client then ventured into men and women accessories and clothing in 2007. Their store houses collections from international fashion labels.
Our client approached us for editing their eCommerce catalog images. They wanted tailored eCommerce photo editing services for their clothing, accessories, bags, and footwear section. The client laid down specific editing guidelines for every product type. We analyzed the client brief to edit the images without losing out on the original appeal, style, size, and fitting of the products.
Our client has precise quality guidelines for editing their large-volume property images, requiring flawless, realistic edits with meticulous detail. While this large-scale photo editing project now operates seamlessly, our team overcame key hurdles in the beginning and evolving stages, including-
The incoming image batches were very different in size, ranging wildly from 5,000 to 20,000+ per month. We needed to dynamically assign the editing task to our editors, depending on the image batch size, on a daily basis.
Each batch had varying image volumes but a 24-48 hour turnaround requirement. We needed streamlined processes to efficiently address editing needs
The incoming image batches were very different in size, ranging wildly from 5,000 to 20,000+ per month. We needed to dynamically assign the editing task to our editors, depending on the image batch size, on a daily basis.
The client provided different yet extensive editing and retouching guidelines for each image category. Our team had to adapt to those guidelines in a short time.
The client had precise requirements related to background removal, color correction, and product alignment, for each image. To adhere to those while ensuring consistency across their catalog, we implemented a comprehensive workflow tailored to their unique demands.
The client’s photography team uploaded the images on the client’s portal. Each image batch had different numbers of images along with editing guidelines across all four categories.
The client’s proprietary platform had a limitation wherein our team could only download 20-50 photos at a time for editing. We downloaded and created small image batches while keeping all the categories separated.
Using the received guidelines, our team edited, color-corrected, and retouched all images. We used leading industry software like Adobe Photoshop, Adobe Lightroom, and Pixlr to preserve the original photo quality.
We enhanced and retouched the photos within 24 to 48 hours, created separate folders for each batch as required by the client, and uploaded the final images in their specific categories into the client’s portal.
We exchanged updates via email on client expectations, real-time changes, and concerns. To ensure alignment, we sought regular confirmation indicating successful acceptance after each batch delivery.
Increase in conversion rate: The clear and enhanced product images drove more sales and increased conversions for the client by 20%.
Reduced turnaround time: Delivering huge batches in 24-48 hours doubled our client's image upload speed. They could refresh their catalog and website content faster.
High image volume handling: We successfully delivered 5,000 to 20,000+ photos every month. This helped our client keep their product listings relevant and sell more during peak seasons.
Increased competitive edge: Fixing technical issues like blur, focus, and sharpness during editing made our client's images stand out. Their images looked sharper and more attractive than competitors.
