CLIENT SUCCESS STORY
Before
AfterBeforeAfter
Since 2001, our client has operated an Italian-based luxury fashion eCommerce platform known for its carefully curated selection of high-end products. Starting with a focus on premium footwear and leather goods, they expanded in 2007 to showcase a wide array of clothing and accessories for men and women. Today, the eCommerce platform features the best-in-class selection of top international designers across categories, such as apparel, accessories, bags, and shoes, establishing itself as a premier online destination for luxury shopping enthusiasts worldwide.
As a luxury fashion eCommerce platform, our client required high-quality and refined product images to showcase their luxury collection across various categories. With an extensive catalog, maintaining consistent quality across thousands of images proved challenging for their internal team.
In 2013, they approached us for eCommerce photo editing services. The client wanted our professionals to elevate the quality of their product imagery, starting with clothing and later expanding to all categories. Our role was to ensure every image met the brand’s strict guidelines, reflecting the luxury and exclusivity their audience expected. With new collections launching regularly, the client required edited product images at speed to keep their catalog fresh and engaging without compromising on visual standards.
With over 20,000 high-resolution images to edit monthly, meeting the quick turnaround expectations (24 hrs) was a significant challenge. Additionally, any images flagged for rework needed immediate adjustments to prevent delays and maintain workflow continuity.
Each product photo required meticulous editing with no room for mistakes. Even the slightest imperfection can lead to rejections, making close precision and high-end retouching essential in every edit.
Understanding specified image editing instructions on a client’s Italian-language platform initially posed significant challenges for our team. We had to accurately interpret and implement editing directions without fail despite the language gap.
The client had unique and detailed image editing guidelines for each product type—clothing, accessories, bags, and footwear. Our team had to carefully interpret and follow specific instructions for each category to ensure consistency and quality.
The client’s proprietary platform for image uploads and downloads had a complex interface, mainly due to language differences. Our team needed time to adapt and operate efficiently within this system to meet project requirements.
To meet the client’s high standards for luxury product imagery across a variety of categories, we formed a dedicated team of 15 experienced photo editors capable of handling fluctuating daily workloads with accuracy and speed. With initial training provided by the client on portal navigation and editing guidelines, our team implemented customized editing strategies for each product category, ensuring every image met the strict standards required for luxury eCommerce.
The client had precise requirements for background removal, color correction, and product alignment for each image. To adhere to those while ensuring consistency across their catalog, we implemented an efficient approach that included:
The client’s photography team uploaded the images to their portal. Each image batch had different numbers of photos with specific editing guidelines across various segments.
Due to the limitations of the client’s proprietary platform, we downloaded product images in a set of 20-50 and created separate folders for different categories, following the image naming convention.
Before starting with product image retouching, our team carefully reviewed and understood the specific instructions shared by the client to meet their expectations.
Utilizing software like Adobe Photoshop, Adobe Lightroom, and Pixlr, we bulk-edited and refined images for all categories within 24 hours and uploaded them securely to the client’s proprietary platform.
After each batch delivery, we received updates and feedback from the client via email, which we implemented in real-time to ensure faster time-to-market.
Adhering to the client’s guidelines and following a meticulous QA process provided highly accurate results, keeping rework and rejection rates as low as 2% and 0.5%, respectively. Impressed with our work quality and on-time delivery, the client extended their partnership, increasing the volume of image editing work.
Our professional product photo editing services helped the client achieve remarkable results, such as:
Increase in conversion rate: The refined and polished product images enhanced the client’s conversions by 20%, directly driving more sales.
Improved operational efficiency: By efficiently delivering professionally edited product images in bulk within 24 hrs turnaround time, we helped the client save time and enhanced their photo editing speed by 5X.
Increased competitive edge: By correcting issues like blur, focus, and sharpness, we made the client's product images stand out, giving them an edge over their competitors.
